Helping you create demand for your products and services

Hi! I am Rene. I help SaaS companies become great at creating demand for their products or services through Jobs to be Done research.

Rene Bastijans profile image demand

After working with me, you will understand how demand for your product or service is created, diminishes and goes away. You will know what actions to take in order to:

  • Acquire more paying customers
  • Reduce customer churn
  • Explore new growth opportunities
  • Better manage your ever-growing product backlog
  • Align your team(s) or departments with regards to your company’s vision and mission.

My clients can benefit from simple services like a Marketing website review to regular 1:1 coaching and a more strategic ‘Product Demand Sprint’ that helps them choose and design a growth strategy. All of my services are fixed-rate, so my clients never have to worry about the project costing more than expected.

Interested in working with me? Schedule a free call, email me or check out my Services & Pricing page for more information on how I can help you.

Who I have worked with:

 culture trip logo   Sabe Extend logo      Startup Braga logo    Beta-i logo   ANJE logo    Startup Porto Accelerator logoProtechting Accelerator logoStartup Nano logo grey Fidelidade logo

What my clients say:

Interviewing our customers using ‘Jobs to be Done thinking’ really showed us how much important data you are missing out on if you don’t know what data to look for in the first place. Thanks to Rene, we now know how to gather the right data from our customers and how to extract insights for making better product, marketing and sales decisions. He gave us a path to follow that will enable us to grow our business.

Pedro Araújo, CPO & Co-Founder at

We wanted to get a deeper understanding of why people take leisure trips and how they pull travel products into their lives. I had read a lot about Jobs to be Done as a means to uncover this but found it difficult to turn the theory into practice. Rene helped me bridge that gap. He taught me how to do Jobs interviews and synthesise the data. Rene also helped me a lot with selling the project to senior stakeholders. I now feel a lot more confident in my abilities to conduct Jobs to be Done research for our next project.

Alan Vanstone, Director of Product at Culture Trip. Read the case study here.

I hired Rene to get clarity and alignment on the next growth stage for our product and company. Thanks to his research, we now understand why our customers buy and use our product and support services, and we will use this new knowledge to improve our decision-making about our Product Development, Marketing, Sales and Content creation efforts.

João F. Rodrigues, Founder & CEO at SABE Extend

Rene’s focus on systematically gathering and analysing customer data has been a huge eye-opener for us. Without his help, we would never have identified and tested our assumptions about what users are actually struggling with and looking for in software solutions. Rene saved us a lot of time and money by helping us understand that there was no demand for the product we thought was a good idea in the beginning.

Martin Rahbæk, CEO at iRoots ApS

Rene provided practical advice and simple tools to help me understand my customer segment and competition which gave me a much clearer idea of which direction to take my business in. It has been really helpful to have Rene to “spar with” every week. I would have an idea and Rene was able to give me pointers on how to realize it. I now have more clarity about my business.

Camilla Ravn, Designer at Raven’s Crochet

At ANJE’s Startup Porto Accelerator, we were fortunate to have Rene’s guidance, with his invaluable expertise in Lean Startup and Experiment Design. His work with our startup teams was inspiring, challenging them to reach further and to achieve a better real-life approach to their projects.

Pedro João, Member of the Startup Porto Accelerator Advisory Board

Rene’s advice has been eye-opening. Up until recently, I always thought of digital ways to test or promote my ideas. Rene changed my thinking by helping me understand that there are faster, “leaner” ways to do this that don’t require to build anything. I am taking his advice on board and am now looking to manually deliver my service and make a pre-sale in order to validate my solution before building out the product.

Mariana Gomes, Founder Flatcrasher and Startup Porto Accelerator participant

In his workshop, Rene helped the teams participating in the Startup Nano acceleration programme understand the basic concepts of Lean Startup. They learnt through practical exercises how to change the focus of their science-based projects from technology to the customers they want to serve. Rene provided clarity to the teams and set them up for their path ahead.

Miguel Amador, Program Manager at Startup Braga