Case Study: Culture Trip – making better product development and marketing decisions

The following is a short case study on how Culture Trip, one of my clients, used the insights gained from Jobs to be Done research to make better product development and marketing decisions. When Alan Vanstone, Director of Product at Culture Trip, a growing travel startup with offices in London, New York and Tel Aviv, […]

You are in the Growth business!

Changing your focus from delivering product features to delivering customer growth (progress) to increase revenues. I recently conducted two Customer Jobs* research projects for companies selling SaaS products to small and large businesses. What I have come to realise – and want to advocate here – is: B2B companies are in the “Growth business”, i.e. […]