Services & Pricing

I offer a variety of services. Here is how I can help you:

  1. Get instant help – free, one-off conversation
  2. Convert visitors faster – Marketing Website Review
  3. Get structured advice – 1:1 Coaching for entrepreneurs
  4. Increase revenues – Product Strategy Project

I occasionally work with Accelerators / Incubators and corporate companies to help them turn startups into successful businesses and identify innovative products respectively. For those organisations, I offer the following services:

  1. Create successful businesses – Running Lean Experiments Workshop
  2. Identify new growth engines – Corporate Innovation Workshops

I’d like to share what I do with others and am available for speaking engagements (individual presentation and panel discussions) at e.g. company meetings, meetup events or conferences. I am passionate and knowledgeable about these topics:

  • Generally: Entrepreneurship and innovation (methodologies and theories and their application)
  • Specifically:
    • Applying customer-centred innovation methodologies and theories such as Lean Startup and Jobs-to-be-Done in large and small businesses
    • Corporate innovation (challenges, organisational structure, employee engagement programme implementation, methodologies and theories)

Please contact me if you would like to discuss a speaking engagement with me. 

Get instant help – free, one-off conversation

Do you have a project or business idea that you want to get started with but don’t know how? Or do you have a business already but feel stuck or lost because you have a specific problem that you are struggling with?

Why not talk about your project or business challenge with me? I am offering you a free 30mins call where I will be asking you a set of simple questions and provide constructive feedback to get you started with your idea or unstuck with your current problem.

Schedule a free 30mins call

Convert visitors faster – Marketing Website Review

Starting at 169€ + VAT* for a written review and at 329€ + VAT* for a live review + recording, depending on the size and complexity of your website

Are your website visitors not converting to as many leads or customers as you would like?

Visitors to your website have very short attention spans. Most likely, they landed on your site from a Google search because they were looking for a solution that would help them with a particular struggle that they are having right now.

To turn website visitors into paying customers, you need to have compelling messaging, supporting visuals and valuable content that reduce your visitors’ anxieties about your product or services (which they may have never heard of until now) and that show them that your product or service is right for them.

With my Marketing Website Review, you will get actionable recommendations on how to improve your messaging, visuals and content as well as usability tips. These are based on my insight and experience as a Product Leader who has built several high volume B2C and B2B websites for various industries (travel, gambling, education, sports) as well as an Innovation Specialist who has conducted several in-depth, qualitative research studies with consumers and businesses using online products.

For an example of a Marketing website review, see this post.

Enquire about a website review

After you have contacted me, I will email you a short questionnaire and instructions on how to pay. Once you have paid and returned the questionnaire to me, I will then send you my review in writing. For live reviews, I will email you a short questionnaire before our call and then arrange a time for us to talk.

Get structured advice – 1:1 Coaching for entrepreneurs

Starting at 600€ / month + VAT *

Are you exploring a new idea for a business and would like to learn fast whether it is viable? Or do you feel that your startup isn’t growing as you would like and are not sure why and how you can change that? I can help you with moving your new business idea and startup in the right direction. With my 1:1 coaching, you have direct access to me at pre-arranged times either in-person or via video conferencing and through our private Slack channel when you need it.

In our regular 1:1 conversations, I will provide you with actionable feedback and recommendations as well as structured activities for your week ahead, personalised to your situation, to help you overcome your struggles and accelerate your progress towards your goals.

When we work together, you benefit from my knowledge and experience as a Coach, Innovator and seasoned Product Leader who has worked on consumer and business products in various industries in both small and large companies.

Enquire about 1:1 coaching

After you have contacted me, I will follow-up by email with a few questions about you, your motivations, current objectives for and challenges with your business idea or startup. We will then set up a time for us to talk.

Please note that the price above is for coaching for up to 8 hours/month. If you would like more time with me, let me know, and we can discuss a suitable engagement and price.

Increase revenues – Product Strategy Project

Starting at 3500€ + VAT* per project (typically an engagement over 1 month)

Are you not seeing the revenues you were hoping for? Are your customers churning and you don’t know why? Or is your product backlog filling up with feature requests from stakeholders, Sales and customers and you don’t know where to start?

If this is you, a Product Strategy Project will help. It is a Jobs-to-be-Done-based research project (JTBD) that will uncover why your customers buy and use your product or stopped using it. The insights from the conversations with your customers will help set the strategic direction of your product going forward. Specifically, you and your team will be able to:

  • Make better decisions about what features to build, improve or kill to help your customers make progress and thus reduce churn
  • Find opportunities for product innovation that will help further differentiate your product/service from competitors in the same product category/industry
  • Create compelling advertising and promotional materials for your product by speaking to what your customers value which will help with acquiring new customers
  • Have better conversations with your customers who will feel appreciated and understood which will help with creating loyal customers
  • Feel more confident in your abilities as CEO, Marketing or Sales Manager, Product Manager to build and sell products that customers will buy and use.

A typical project outline looks like this:

  1. Preparation phase (week 1):
    1. Screen and recruit up to 15 interviewees (buyers and users) who have signed up to your product or churned within the last 60 days
    2. Schedule interviews
  2. Interview phase (weeks 2 & 3):
    1. Conduct up to 15 customer interviews (up to 1 hour each) where members of your team will be present
    2. Create a customer profile that describes their struggles and decision-making processes, how they found your product and what existing habits and anxieties they overcame to switch to (or from) your product
  3. Synthesis phase / co-creation workshop with your team (week 4):
    1. The interview data will be synthesised and documented in a short presentation that will be the baseline for the workshop with your team. In the workshop, we will discuss the findings and what they mean to you/the team, your product and your business. Together, we will co-create suggestions for improvement. The final presentation will summarise to outcomes of the workshop such as:
      1. The jobs your customers are hiring your product to get done
      2. Patterns that explain the situations and events that cause your customers to hire and fire your product
      3. Suggestions for improvement, e.g. which features to build, improve or kill, new product opportunities, changes to your Marketing messaging (for your website and other promotional materials) and Sales conversations etc.
      4. Actions – What you are going to do next

After the project, I will be available to help you and your team, at an additional cost, as you work through feature development, Marketing changes and the big decisions about “what comes next” for your product.

Enquire about a product strategy project

After you have contacted me, I will email you a short questionnaire with a few questions about you, your motivations, current objectives for and challenges with your product or service. We will then set up a time for us to talk.

Services designed for Accelerators / Incubators and corporate companies:

Create successful businesses – Running Lean Experiments Workshop

Starting at 850€ / day + VAT *

Are you an Accelerator or Incubator organisation that is looking for help with teaching individuals or teams about entrepreneurship and innovation methodologies? I design and facilitate workshops for one or more days where the participants will get a solid foundation for validating their business models. They will learn to practically apply Lean Startup principles and some of its tools to their own projects and how to make more informed decisions based on insights gained through fast experiments conducted “outside of the building”.

After attending one of my Running Lean Experiments workshops, participants will become more confident in their abilities as an entrepreneur and in the viability of their product or service. Specifically, participants will learn how to:

  • Capture and iterate the business model for their project
  • Formulate the hypotheses underpinning their business model
  • Identify the riskiest parts of their business model as they iterate
  • Select the best method for testing these riskiest assumptions (MVPs)
  • Design and run experiments that will help them validate their business model
  • Engage with prospective customers to learn about their motivations, aspirations and struggles (and not to sell their solution)

For an example of a Running Lean Experiments workshop, see this post.

Enquire about a workshop

After you have contacted me, I will email you a few questions about your organisation and your customers (e.g. startups participating in your programme) as well as your objectives for your programme. We will then arrange a time for us to talk.

Please note that the above price does not include any travel expenses incurred.

Identify new growth engines – Corporate Innovation Workshops

Workshops starting at 1250€ / day + VAT * – contact me for a quote for longer-term innovation consulting engagements

The Corporate Innovation Workshop is for larger organisations who would like their employees to become better innovators in order to help create new growth engines, e.g. by experimenting with entirely new value propositions or business models (also known as transformational innovation).

The workshop programme will be tailored to your organisation’s strategic goals and your employees’ familiarity with innovation methodologies and practices. Participants will learn the theory behind proven, customer-centred product discovery and innovation frameworks such as Lean Startup and Jobs-To-Be-Done and their tools and techniques, followed by their practical application to their innovation ideas, under my guidance.

Workshop content comprises of tools and methods for innovation, business model design, experiment design, identifying and talking to customers, Minimum Viable Products, pivots and iterating.

Enquire about a corporate workshop

After you have contacted me, I will email you a few questions about your organisation, your strategic goals, your customers and other stakeholders and the employees you would like to participate in the workshop or programme. We will then arrange a time for us to talk and see if a workshop or longer-term innovation consulting engagement is right for you.


* Standard Portuguese VAT (“IVA”) will be charged where applicable. Travel expenses are not included in the pricing listed.