“Live as if you were to die tomorrow. Learn as if you were to live forever.” ― Mahatma Gandhi

In this spirit, I have listed below a selection of resources that I have personally read or that have been recommended to me. Enjoy!

Online courses:


Books (print & ebook):

  • The Lean Startup, Eric Ries – The Lean Startup “bible”
  • Lean B2B, Etienne Garbugli – Great for applying Lean Startup to Business to Business
  • Lean Customer Development, Cindy Alvarez – Practical guide to learning what customers need and will buy
  • Running Lean, Ash Maurya – practical approach to applying Lean Startup based on his own experiences and businesses
  • Scaling Lean, Ash Maurya – the follow-on to his 1st book, “Running Lean” that helps entrepreneurs understand how to measure progress and test the viability of their business model using a handful of key metrics
  • Talking to Humans, Giff Constable – Understanding your customers
  • The Mom Test, Rob Fitzpatrick – Must-read for anyone wanting to learn how to ask the right questions
  • The Real Startup Book, Tristan Kromer et al. – Compilation of experiment and research techniques
  • When Coffee and Kale compete, Alan Klement – Free ebook (pdf) primer on Jobs-to-be-Done based on interviews with practitioners, including a short history, practical examples and suggestions on how to get started with Jobs-to-be-Done
  • Intercom on Jobs-to-be-Done, various authors – Free ebook (ePub, mobi and pdf) compilation of lessons learnt from using Jobs-to-be-Done at Intercom


Blog posts: