Your website can be your most effective sales person.
Website visitors have very short attention spans. In the few seconds that they will be spending on your site, they are looking for cues that will reduce their anxieties about your product or service and that will tell them that what you offer is right for them, i.e. it allows them to make progress.
To turn website visitors into sign-ups or paying customers, you need to have compelling messaging, supporting visuals and valuable content. Below is a short (1min) sample video of a marketing website review I did for Uniplaces.com, a popular student accommodation marketplace. My review of Uniplaces’ homepage provides actionable recommendations on how to improve the website’s messaging, supporting visuals and usability that will help reduce students’ anxieties about Uniplaces.
Please note, the video below is a slideshow without audio.