What Jobs-To-Be-Done taught me about our users, our product and our company

  If you want to understand why your customers buy and use your product or why they don’t, I strongly recommend Jobs-To-Be-Done (JTBD), a theory of customer motivation. Alan Klement’s “When Coffee and Kale Compete” (available for free as pdf) is an excellent primer on theory of JTBD. Besides the theory, “JTBD” also describes what […]

Helping a startup to become better at developing and marketing their product

I am currently the Chief Product Officer at Shaperbuddy, a local startup in Portugal, that helps their customers around the globe become better surfboard manufacturers. The team have been building a cloud-based software platform that, functionally, enables their customers run their businesses effectively, from surfboard order and production management, to customer relationship and invoicing and accounting. I am […]

Enabling corporates and startups to innovate together

From September 2015 to April 2016 I worked with Beta-i, the leading organisation for entrepreneurship and innovation in Portugal, managing a corporate acceleration programme called Protechting for Portugal’s largest insurance company, Fidelidade, and their Chinese parent company, Fosun. The acceleration programme focussed on developing innovative solutions for the insurance sector around 4 strategic challenges: Protection / Prevention […]

Preparing startups for international expansion and investment

As part of their 30th anniversary, ANJE, Associação Nacional de Jovens Empresários (in English: National Association of Young Entrepreneurs), invited me to design, organise and facilitate a 1-day workshop for 15 startups who are seeking investment and/or are wanting to expand internationally. The objective of the “Scale: Smart. Quick. Fast. Accelerate” event was to help prepare […]