What Jobs-To-Be-Done taught me about our users, our product and our company

  If you want to understand why your customers buy and use your product or why they don’t, I strongly recommend Jobs-To-Be-Done (JTBD), a theory of customer motivation. Alan Klement’s “When Coffee and Kale Compete” (available for free as pdf) is an excellent primer on theory of JTBD. Besides the theory, “JTBD” also describes what […]

Enabling corporates and startups to innovate together

From September 2015 to April 2016 I worked with Beta-i, the leading organisation for entrepreneurship and innovation in Portugal, managing a corporate acceleration programme called Protechting for Portugal’s largest insurance company, Fidelidade, and their Chinese parent company, Fosun. The acceleration programme focussed on developing innovative solutions for the insurance sector around 4 strategic challenges: Protection / Prevention […]