What Jobs to be Done taught me about our users, our product and our company

Shaperbuddy case study:   If you want to understand why your customers buy and use your product or why they don’t, I strongly recommend Jobs to be Done (JTBD), a theory of customer motivation. Alan Klement’s “When Coffee and Kale Compete” (available for free as pdf) is an excellent primer on the theory of JTBD. […]

Enabling corporates and startups to innovate together

From September 2015 to April 2016 I worked with Beta-i, the leading organisation for entrepreneurship and innovation in Portugal, managing a corporate acceleration programme called Protechting for Portugal’s largest insurance company, Fidelidade, and their Chinese parent company, Fosun. The acceleration programme focussed on developing innovative solutions for the insurance sector around 4 strategic challenges: Protection / Prevention […]