About Me

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My background: My name is Rene Bastijans and I am a Product Leader and Coach. I help SaaS companies become great at creating demand for their products or services. I do this by providing customer insights gained through research that is based on Jobs to be Done theory.

Typically, my clients are entrepreneurs, founders, CEOs and CMOs to Product and Marketing Managers charged with creating growth for their companies. They hire me for workshops, hands-on coaching sessions and contract or project-based work. For a full range of my services and their pricing, visit my Services & Pricing page.

Besides my coaching and consulting business, I actively mentor early and later-stage startups participating in Acceleration programmes such as Startup Porto AcceleratorSmart Open Lisboa and Lisbon Challenge run by organisations for entrepreneurship and innovation such as Beta-i in Lisbon and ANJE in Porto, Portugal. I am also the organiser and host of the monthly Lisbon Jobs to be Done meetup group where I teach members how to apply Jobs to be Done thinking.

I am a keen advocate of Jobs to be Done theory (Jobs-as-Progress) and I want to help accelerate the adoption and practical application of the theory and its method and tools, so my clients can make more informed decisions about their growth strategy, product development, marketing and sales.

You can learn more about my educational and professional background on LinkedIn and read what I think about on twitter and Medium.