Creating happy customers with Jobs-To-Be-Done

Ultimately, every company exists to serve its customers. Focussing on helping your customers become more successful at using your product is crucial if you want to build products that customers will buy and use. This is because your customers define the value of your product to them by measuring the progress they are able to make with it. If […]

What Jobs-To-Be-Done taught me about our users, our product and our company

  If you want to understand why your customers buy and use your product or why they don’t, I strongly recommend Jobs-To-Be-Done (JTBD), a theory of customer motivation. Alan Klement’s “When Coffee and Kale Compete” (available for free as pdf) is an excellent primer on theory of JTBD. Besides the theory, “JTBD” also describes what […]

Helping a startup to become better at developing and marketing their product

I am currently the Chief Product Officer at Shaperbuddy, a local startup in Portugal, that helps their customers around the globe become better surfboard manufacturers. The team have been building a cloud-based software platform that, functionally, enables their customers run their businesses effectively, from surfboard order and production management, to customer relationship and invoicing and accounting. I am […]

Lean Startup is a discovery journey

As someone who cares deeply about Lean Startup and actively tries to help drive its adoption in companies of all sizes through hands-on teaching, I often hear “We have done a Business Model Canvas” or “We have talked to our customers”. When digging deeper though, I quickly uncover that these were mostly one-off activities instead […]

Announcing the Lisbon Lean Startup Practitioners Meetup group

I am proud to announce the launch of the Lisbon Lean Startup Practitioners Meetup! This is a free group for seasoned and aspiring practitioners of Lean Startup or those who have a firm interest in applying Lean Startup in their startup, scale-up or a corporate team. The primary aim of this group is to come together once a […]

Know your customer

In the last few days, I have come across two articles on Medium written by startup founders that reminded me about what I see startups struggle with or not giving enough importance to: Know your customer – or in short: “KYC” I don’t mean KYC in the sense of banks and other financial institutions verifying someone’s identity in […]

Enabling corporates and startups to innovate together

From September 2015 to April 2016 I worked with Beta-i, the leading organisation for entrepreneurship and innovation in Portugal, managing a corporate acceleration programme called Protechting for Portugal’s largest insurance company, Fidelidade, and their Chinese parent company, Fosun. The acceleration programme focussed on developing innovative solutions for the insurance sector around 4 strategic challenges: Protection / Prevention […]

Preparing startups for international expansion and investment

As part of their 30th anniversary, ANJE, Associação Nacional de Jovens Empresários (in English: National Association of Young Entrepreneurs), invited me to design, organise and facilitate a 1-day workshop for 15 startups who are seeking investment and/or are wanting to expand internationally. The objective of the “Scale: Smart. Quick. Fast. Accelerate” event was to help prepare […]