My name is Rene Bastijans and I am a Coach, Consultant and Mentor. I help startup entrepreneurs and intrapreneurs in corporate organisations become better at identifying, building and selling products and services customers will buy by practically applying proven, customer-centred product discovery and innovation frameworks such as Jobs-To-Be-Done and Lean Startup to their projects, products and businesses.
My clients are startup founders, Corporate Innovation and Marketing Managers and Accelerators and Incubators. They hire me for workshops, hands-on coaching sessions and contract or project-based work. For a full range of my services and their pricing, visit my Services & Pricing page.
Besides my coaching and consulting business, I actively mentor early and later-stage startups participating in Acceleration and pre-Acceleration programmes such as Startup Porto Accelerator, Smart Open Lisboa, Lisbon Challenge and Beta-start run by organisations for entrepreneurship and innovation such as Beta-i based in Lisbon and ANJE in Porto in Portugal. I am also the organiser and host of the monthly Lisbon Lean Startup Practitioners and Lisbon Jobs To Be Done meetup groups as well as the co-organiser of the ProductTank Lisbon meetup group.
I am a keen advocate of Jobs-To-Be-Done and Lean Startup and I want to help accelerate the adoption and practical application of these theories and methodologies across the entire innovation ecosystem of startups, accelerators and incubators, investors and corporations. When working with clients, my goal is to teach them the strategies and principles of Jobs-To-Be-Done and Lean Startup, so they can make more informed decisions about their projects, products and businesses that are based on understanding customer motivations and struggles and finding concrete evidence.