Hi! I am Rene. I help software companies identify growth opportunities through Jobs to be Done research.
Typically, my clients are struggling with:
- Increasing revenues
- Converting more leads to paying customers
- Reducing or preventing customer churn
- Creating demand for new products or innovative solutions
- Managing their ever-growing product backlog
- Aligning their team(s) or departments with regards to the company’s vision and mission
If you are experiencing the above struggles, then you are in the right place. When working with me, you will gain insights that will show you what changes you can make to your product, your marketing and your sales strategies that will help you tap into growth opportunities.
My clients can benefit from simple services like a Marketing website review to regular 1:1 coaching and more strategic Product Research Sprint. Services range from 149.00€ to 5,500€+, depending on the scope of work. All of my services are fixed-rate, so my clients never have to worry about the project costing more than expected.
Who I have worked with:
What my clients say:
We wanted to get a deeper understanding of why people take leisure trips and how they pull travel products into their lives. I had read a lot about Jobs to be Done as a means to uncover this but found it difficult to turn the theory into practice. Rene helped me bridge that gap. He taught me how to do Jobs interviews and sythesise the data. Rene also helped me a lot with selling the project to senior stakeholders. I now feel a lot more confident in my abilities to conduct Jobs to be Done research for our next project.
Alan Vanstone, Director of Product at Culture Trip
I hired Rene to get clarity and alignment on the next growth stage for our product and company. Thanks to his research, we now understand why our customers buy and use our product and support services, and we will use this new knowledge to improve our decision-making about our Product Development, Marketing, Sales and Content creation efforts.
João F. Rodrigues, Founder & CEO at SABE Extend
Rene’s focus on systematically gathering and analysing customer data has been a huge eye-opener for us. Without his help, we would never have identified and tested our assumptions about what users are actually struggling with and looking for in software solutions. Rene saved us a lot of time and money by helping us understand that there was no demand for the product we thought was a good idea in the beginning.
Martin Rahbæk, CEO at iRoots ApS
Rene provided practical advice and simple tools to help me understand my customer segment and competition which gave me a much clearer idea of which direction to take my business in. It has been really helpful to have Rene to “spar with” every week. I would have an idea and Rene was able to give me pointers on how to realize it. I now have more clarity about my business.
Camilla Ravn, Designer at Raven’s Crochet
At ANJE’s Startup Porto Accelerator, we were fortunate to have Rene’s guidance, with his invaluable expertise in Lean Startup and Experiment Design. His work with our startup teams was inspiring, challenging them to reach further and to achieve a better real-life approach to their projects.
Pedro João, Member of the Startup Porto Accelerator Advisory Board
Rene’s advice has been eye-opening. Up until recently, I always thought of digital ways to test or promote my ideas. Rene changed my thinking by helping me understand that there are faster, “leaner” ways to do this that don’t require to build anything. I am taking his advice on board and am now looking to manually deliver my service and make a pre-sale in order to validate my solution before building out the product.
Mariana Gomes, Founder Flatcrasher and Startup Porto Accelerator participant